How to Prompt ChatGPT to Write a Sales Script

How to Prompt ChatGPT to Write a Sales Script: A Step-by-Step Guide

Using ChatGPT to create a high-quality sales script requires more than just a simple request. To ensure the output aligns with your goals and resonates with your audience, you must carefully craft the prompts. Here’s how to do it, broken down into essential steps:
1. Understand the Four Pillars of a High-Impact Sales Prompt

A well-crafted prompt consists of four key components: Persona, Task, Context, and Format (P-T-C-F). Together, these elements help you generate targeted and effective scripts.

• Persona: Define the role or expertise the AI should adopt. This sets the tone and voice for the script. For example, instruct ChatGPT to act as a “seasoned sales executive with 10 years of experience” or a “B2B SaaS strategist.”
• Task: Specify the exact goal for the AI. Be clear and actionable. Instead of asking for a “sales email,” request a “persuasive cold call script that introduces the product and aims to schedule a demo.”
• Context: Provide the AI with detailed background information. Include specifics about your product, the target audience’s pain points, the competitive landscape, and the primary objective of the communication.
• Format: Dictate how the output should be structured. Whether you want a bullet-point summary, a formal letter, or a conversational script, specifying the format ensures the result is actionable and ready for use.

2. Crafting the AI Persona

The key to effective sales scripts is aligning ChatGPT with a persona that reflects the sales methodology and voice of your company.

• Persona Archetypes: Choose or define a sales archetype that suits your needs:
• The Challenger: Assertive and insightful, aiming to reframe the customer’s thinking.
• The Trusted Advisor: Empathetic and supportive, focusing on building long-term relationships.
• The Technical Expert: Clear, factual, and data-driven, ideal for complex products.
• The Urgent Problem Solver: Direct and results-focused, highlighting the urgency of the solution.

Each archetype comes with a specific tone and communication style, which you can instruct ChatGPT to follow.

3. Providing Mission-Critical Context

The richness of context in your prompt significantly impacts the quality of the sales script. Here’s what to include:

• Product & Service Definition: Share both features and benefits. Instead of just listing features, request the AI to translate them into tangible benefits that solve specific customer pain points.
• Ideal Customer Profile (ICP): Describe the target audience in detail. Include job titles, company size, challenges, goals, and decision-making drivers. This helps ChatGPT tailor the script to resonate with the audience’s unique needs.
• Goal of the Script: Specify the desired outcome. For instance, if the objective is to schedule a meeting, make sure the prompt includes this goal explicitly.
• Existing Data: Provide case studies, call transcripts, or meeting notes. This allows ChatGPT to generate more personalized content based on real interactions.

4. Modular Script Construction

Instead of asking for an entire sales script at once, break it down into smaller modules to ensure higher quality. Key modules include:

• Opener: The first impression is crucial. Ask ChatGPT to generate an attention-grabbing opener that establishes relevance quickly.
• Value Proposition: Create a concise explanation of how the product solves the customer’s problem. Focus on outcomes, not features.
• Discovery Questions: These questions help uncover the prospect’s needs and challenges. Use frameworks like SPIN (Situation, Problem, Implication, Need-Payoff) for structured questioning.
• Objection Handling: Ask ChatGPT to suggest responses for common objections, ensuring that each one aligns with your sales methodology.
• Call-to-Action (CTA): Ensure the script has a clear and actionable CTA, such as scheduling a follow-up or agreeing to a demo.

5. Iterative Refinement

Once you receive a first draft, treat ChatGPT as a conversational partner. Use iterative prompts to refine the script. Adjust the tone, add specific details, or make the content more concise. Here are some revision prompts you can use:

• Tone Adjustments: “Make this sound more confident and assertive” or “Make this more empathetic.”
• Length Adjustments: “Can you shorten this to under 50 words?” or “Expand on the second point with an example.”
• Content Adjustments: “Change the CTA to offer a free trial instead of a demo.”

6. Advanced Applications: Objection Handling

ChatGPT can help anticipate and strategize for common sales objections, a vital part of the sales process. By providing context about the prospect’s concerns (e.g., budget or timing), you can generate response options that handle these objections empathetically and effectively.

7. Final Touches: The Human Element

While ChatGPT can generate an impressive first draft, the final 10% of the script should involve your unique human touch. Empathy, active listening, and emotional intelligence are irreplaceable. After ChatGPT provides the script, personalize it with a genuine, human connection that reflects the relationship you’re building with the prospect.

8. Training and Integration

To fully integrate AI into your sales team’s workflow, train your team on how to use AI as a tool rather than a crutch. Encourage them to use AI for drafting, refining, and brainstorming, while they focus on the more human aspects of the sales conversation.

By following these steps, you can leverage ChatGPT to craft high-performing sales scripts that not only increase efficiency but also build stronger, more meaningful connections with your prospects.

Prompt Template:

1. Prompt for Cold Call Script

Prompt:

Persona: “Pretend to be an experienced B2B sales professional with a confident and clear communication style.”

Task: “Create a cold call script for a marketing director at a small to medium-sized tech company. The goal is to schedule a product demo.”

Context: “Our product is an AI-powered email marketing automation platform that helps increase email campaign conversion rates by up to 30%. Marketing directors at tech companies are struggling with optimizing their email campaigns, especially with low open rates.”

Format: “The script must include three parts: ‘Opener’ (Under 15 seconds), ‘Value Introduction’ (30 seconds), and ‘CTA’ (Call to Action).”

2. Prompt for Cold Email Script

Prompt:

Persona: “Pretend to be a professional sales copywriter with experience in writing sales emails for SaaS companies.”

Task: “Write a cold email to reach out to a Chief Technology Officer (CTO) introducing our product.”

Context: “Our product is a data analytics tool that helps tech companies improve decision-making through real-time reporting. The goal is to schedule a call to discuss their data analytics needs further.”

Format: “The email should be concise, no more than 150 words, and include an introduction, a value proposition, and a clear CTA (for example, propose a call on Tuesday or Thursday).”

3. Prompt for Product Demo Script

Prompt:

Persona: “Pretend to be a solution consultant with an educational and customer-centric communication style.”

Task: “Create a 20-minute product demo script for our CRM software.”

Context: “The audience is a small team of directors and sales reps at a company who have already heard about our CRM and want to see how it can help with customer management.”

Format: “Divide the script into three parts: 2 minutes for setting the agenda, 15 minutes for demonstrating the product’s features and benefits, and 3 minutes for next steps (for example, proposing a trial).”

4. Prompt for Post-Meeting Follow-Up Email

Prompt:

Persona: “Pretend to be a diligent and organized account executive with a professional and detail-oriented tone.”

Task: “Write a follow-up email to be sent after a discovery call, summarizing the customer’s concerns and proposing the next steps.”

Context: “The recent meeting with Jane Doe, Operations Director of XYZ Company, covered challenges with inventory management. We agreed that our product could help reduce stockouts and improve operational efficiency.”

Format: “The email should include three parts: 1) Thank the prospect for their time, 2) Summarize the three main issues discussed, 3) Propose the next step, such as scheduling a follow-up or sending additional resources.”

5. Prompt for Objection Handling Script

Prompt:

Persona: “Pretend to be an expert B2B salesperson with experience handling objections during sales calls.”

Task: “Write a script to respond when a prospect says, ‘We’re happy with our current solution.'”

Context: “The prospect is a Chief Technology Officer at a large company, currently using a similar solution. The goal is to convince them to try our product, which has a feature their current solution lacks.”

Format: “The script needs to include three parts: 1) Acknowledge and show respect for their current choice, 2) Highlight the difference between our product and their current solution, 3) Ask an open-ended question to continue the conversation.”

6. Prompt for LinkedIn Interaction Script

Prompt:

Persona: “Pretend to be a social selling expert with a friendly and approachable communication style.”

Task: “Write a LinkedIn connection request message for a marketing director you’ve found through one of their recent posts.”

Context: “The marketing director recently posted about challenges in measuring the effectiveness of digital ad campaigns. Our product is an ad optimization tool that helps improve ad spend efficiency.”

Format: “The connection request should be under 300 characters, not sales-focused, but rather engaging with their post and offering common ground to start building a relationship.”

7. Prompt for Post-Demo Email Follow-Up

Prompt:

Persona: “Pretend to be a professional and helpful account manager with a clear and polite tone.”

Task: “Write a post-demo follow-up email, asking for feedback from the prospect and suggesting next steps.”

Context: “The customer is a financial services company that participated in our product demo. They are particularly interested in our data analytics and automated reporting features.”

Format: “The email should include three parts: 1) Thank the customer for attending the demo, 2) Summarize the features they showed interest in, 3) Propose the next step, such as scheduling a deeper discussion or providing a detailed proposal.”